Privacy
What we collect, and why.
We collect what we need to build your turntable and look after it, and nothing else. This page says exactly what that is, in plain words.
Last updated 8 November 2026
The short version
We collect what you type into our forms and a little about how the site is used. We use it to answer you, to build and support your turntable, and to understand which of our efforts bring people here. We do not sell it, we do not trade it, and we do not send you anything you did not ask for. If you want it removed, write to us and it is removed.
What we collect
When you write to us
The contact form, the purchase inquiry, and the dealer order form ask for your name, email address, telephone number, and where you are, along with whatever you tell us about your system and what you are looking for. Dealers also give their company details and the configuration they are ordering. Dealers applying to carry our turntables also tell us about their business: its name, website, location, size and showroom, the brands it carries, and how it sells.
When you register a turntable
Your name, email, telephone, postal address, the serial number, the date of purchase, and the receipt or invoice you upload as proof. The receipt is kept with your record because it is the evidence behind your warranty.
When you simply visit
Google Analytics records anonymous, aggregated information: which pages are read, roughly which country the visit came from, which site or search brought you, and what kind of device you used. It does not tell us who you are. Google Ads records whether a visit followed one of our advertisements. Pages with films load them from Vimeo or YouTube, and those services set their own cookies once a film is played.
When you call us
Calls to our toll-free and Vancouver numbers are answered through Quo, our phone service. Calls are recorded and transcribed, and a short written summary is made, so that we can follow up properly and nothing you tell us is lost. The recording and the transcript are kept by Quo, and we keep the summary with your record in our CRM.
When you subscribe to our news
Your name and email address, and the date and wording of the consent you gave. You receive our newsletter until you unsubscribe, which you can do from any issue.
The dealer portal
Access is by password. We do not track individual dealers' browsing inside it.
Why we hold it, and for how long
| What | Why we keep it, and how long |
|---|---|
| Inquiries and messages | So we can answer you and remember the conversation if you write again. Kept while there is a relationship, and removed on request. |
| Owner registrations | For the life of the warranty and beyond, because a turntable outlives its paperwork and a future owner may need its history. This is the record that lets us support a table decades from now. |
| Receipts and proof of purchase | Kept with the registration as the evidence behind the warranty. |
| Dealer applications | So we can consider the application and refer back to it. Kept while there is a prospect of working together, and removed on request. |
| Dealer orders | Kept as business records, as any manufacturer keeps its orders. |
| Analytics | Aggregated and anonymous; retained by Google for fourteen months by default. |
Who else sees it
Only the services that make the site and the workshop work, and only the part each of them needs:
- Less Annoying CRM holds our customer records. Your inquiry, order, registration or dealer application is stored there.
- Resend sends the emails the site sends: order confirmations, registration confirmations, application confirmations, and our notifications to ourselves.
- Netlify hosts the site and runs the small programs behind the forms.
- Dropbox holds the dealer asset library. No customer data is stored there.
- Google provides Analytics and Ads, and our company email.
- Mailchimp sends our newsletter to the people who have signed up for it.
- Quo answers, records and transcribes our phone calls.
- Vimeo and YouTube serve the films.
- If you bought through a dealer, that dealer necessarily knows about your purchase, and we may confirm a registration with them.
Nobody else. We do not sell or rent your details, and we do not pass them to advertisers or data brokers.
Where it lives
Pure Fidelity Ltd is in Burnaby, British Columbia, Canada, and Canadian privacy law (PIPEDA) governs what we do. Several of the services above store data on servers in the United States, so information you give us may be held or processed there. If you are in the European Union or the United Kingdom, you have the rights your own law gives you and we honour them regardless of where the data sits.
Your say
You can ask us at any time to tell you what we hold about you, to correct it, to send it to you, or to delete it. There is no form and no process: write to sales@purefidelity.ca and one of us will do it and reply. The only thing we may keep after a deletion request is the record of a warranty registration, because it belongs to the turntable as much as to you, and a future owner may depend on it; we will tell you plainly if that applies.
We never add anyone to a mailing list without being asked, and every email we send has a way out of it at the bottom.
Cookies and your choices
Google Analytics and Google Ads set cookies, and Vimeo and YouTube set theirs when you play a film. The site itself keeps only one small thing in your own browser: the privacy choice you make, so that we do not ask again. It sends nothing to us.
If you are in the European Economic Area, the United Kingdom, Switzerland or Quebec, we ask before any analytics or advertising cookie is used, and nothing is set until you say yes. Everywhere else they are on by default, and you can turn them off at any time.
Whoever and wherever you are, you can change your mind whenever you like: use Privacy choices, here or at the foot of every page. Every browser also lets you refuse or delete cookies, and the site works without them.
Children
Nothing here is aimed at children, and we do not knowingly collect anything about them.
If something changes
If we change how any of this works, we will change this page and the date at the top of it. If a change matters to people who have already registered, we will write to them rather than expect them to notice.
Getting in touch
Pure Fidelity Ltd, Burnaby, British Columbia, Canada. sales@purefidelity.ca. A person reads it.
