Robin Alexander, Encore with TA 1000

“Analog lives!

The quest for the perfect turntable.

Let me start by saying I’ve discovered this gem of a company. Pure Fidelity, a truly Canadian company that cleverly designs and manufactures custom turntables that are sonically brilliant and aesthetically pleasing. All in one.

The plinths are elegantly finished, solidly built and pure class.

The arm choices are carefully chosen and determined. The Delrin platter is machined precisely.

The combinations are well thought out, no weak links, in which case the sum equals the parts. The table literally performs flawlessly and effortlessly. The sound is exquisite.

I firmly believe that their tables can rival some of the best in show. I’ll stake my claim.

There, I said it! and they can probably do it better and bolder for that matter. Thanks to a truly wonderful gentleman John Stratton, designer and owner of Pure Fidelity who has obviously done his homework. His desire to create something special has succeeded. Only the passionate need apply!

In spite of the vicious competition which is the audio industry we’ve come to know and love, it is seemingly possible for a small niche company to survive and make an impact. The company also manages to be diverse and offer a full array of desirable options. Not a small feat.

If I may point out, my experience was wonderfully positive which is why I’m here telling my tale. I purchased the Encore because it ticked all the boxes and met all of my needs, but also because the supreme service I received needs a mention.

It is not very often that a company comes along and possesses all the right qualities to succeed. Not a guarantee. The journey is the path.

Great products, great service and fully approachable. The company has legs to grow and I predict big things for them. I’m on board. In the famous words of Janis Joplin and I quote “Get It While You Can.”

Thank you for a wonderful product, I need look no further.”

Robin Alexander,
St. Thomas, ON